Looye is a family-owned business that has become one of our most cherished clients. They specialize in growing high-quality, delicious tomatoes that are famous all over the Benelux and Germany. Now in its third generation, the company is poised to enter a new era of growth and success.

To help Looye achieve their ambitious goals, we worked closely with them to develop a comprehensive business roadmap and future perspective. Our strategy workshops helped us identify key challenges such as internationalization, sustainability, and product portfolio & quality control. However, we also recognized that change presents an opportunity to improve and enhance the brand, while always putting people and nature first.

With a positive and optimistic outlook on the world and the market around us, we developed a brand strategy based on the creative idea of ’the future is bright’. This fresh, open, and natural approach begins with a clear mission: to ensure that all generations can enjoy and savor the taste of Looye tomatoes. We believe in the power of the partnership between humans and nature, and we strive every day to be better, brighter, and more sustainable. The new pay off ‘Taste for Tomorrow’ was born.

Our in-house activation program instilled the new corporate values in all Looye employees fostering an entrepreneurial spirit, a driven approach and a magical eye for detail in making it happen togehter. We set ambitious business targets, but also celebrated and embraced these new values together as a team.